Sugar Blossom

Here are some ideas of how to market your rental business so you can be first in line to select the ideal tenants.

With my 30-plus years of experience in the rental business, in addition to talking to other property owners, I can pass on to you some reliable systems that have worked for me and other land­lords in finding good tenants.

One of the first methods I found is this: I made contact with the personnel office at the college. Most colleges and universities have an ever-changing faculty and staff, which means for a land­lord the expectation of annual, and ongoing change and new peo­ple moving in. As I established a reputation of being a good land­lord, I frequently received calls from the college personnel office for a professor or an employee coming into the system.

Secondly, our community is the home office of a large multina­tional corporation. I contacted their personnel office and told them that I had apartment rentals. Again, my reputation as a good landlord worked for me and many calls came from this company.
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